Learning Outcome

  • Explore the range of professional and enterprise opportunities related to the field of study


There are a number of Programs that have a wide range of career options for students once they graduate. With some industries growing rapidly it is likely that academics and careers staff may not be aware of all of the options available for students to pursue.

The wide range of roles for graduates may also be hidden due to the varied range of job titles which students may be unaware of, and therefore not searching or investigating these opportunities correctly. For example a quick search of the Seek website for Visual Merchandising roles provided job titles such as Concept Manager, Display Planner, Brand Guardian, Assistant Manager and of course Visual Merchandising Coordinator. If students are unaware of some of these variances in titles they may miss opportunities for employment.

This activity is designed for students in a 1st semester course and is aimed at developing a student’s self-efficacy in career decision making.



As well as introductory textbooks in the field of study, there are a number of employment websites and data sources available that can identify job titles, skills and abilities, qualifications and other role requirements including:

  • Seek
  • Career One
  • Job Outlook (Australian Department of Employment website)
  • O*Net Online (US Department of Labour website)
  • Labour Insights database (contact Careers & Employability team for access)
  • Professional Association accreditation requirements
  • Industry website
  • Linkedin search (Alumni or job title search)


This activity may be better as an assessment rather than an in class activity due to the amount of time it may take to research the various roles applicable to the program of study.

  1. As a class attempt to identify the various sectors and broad functional roles in each sector of the industry. This should then serve as the matrix framework which the students need to populate.
  2. In pairs or in small groups divide up the matrix so each group has a sector or a job function to investigate (You may want multiple groups to research the same sector/function as it is likely a single group may not identify all possible options).
  3. Students should then attempt to populate their section of the matrix starting from entry level roles to senior management roles with details such as job titles, experience required, qualifications, skills and salary range.

Further Activities

Individually students could:

  1. Conduct a career interview with a person whose role has been identified on the matrix, and whether their career has been one of linear progression.
  2. Identify what types of recruitment activities might be expected when applying for one of the identified entry level roles
  3. Reflect on the possible new career paths that they have identified.
  4. Students could show their WIL host, peers or academics teaching the course their career matrix, and ask for feedback/opinion as to where they would map the student’s skills.

We would also strongly recommend that students are made aware of the Careers & Employability Job Shop for students to access some of the career services available to them.


These job titles have been identified as career outcomes for the Associate Degree in Fashion Merchandising:

  Product Development Merchandise Mgt & Planning Allocation Analyst Retail Management Brand Management Visual Merchandising Fashion Marketing Fashion Logistics
Senior Mgt

Entry Level Roles

Job Titles
Skills & Attributes
Salary Range



Frazier, B., & Cheek, W. (2005). Fashion Industry Career Matrix: Encouraging Students to Explore Fashion-Related Careers. Clothing and Textiles Research Journal, 23(4), pp. 375-384